Charles Dennis & Tino Fenech 
e-Retailing [PDF ebook] 

Support

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay Mc Donald’s Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

€41.64
payment methods
Buy this ebook and get 1 more FREE!
Language English ● Format PDF ● Pages 320 ● ISBN 9780203458525 ● Publisher Taylor and Francis ● Published 2002 ● Downloadable 6 times ● Currency EUR ● ID 2292109 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

257,990 Ebooks in this category