Charles R. Taylor is John A. Murphy Professor of Marketing, Villanova University School of Business, USA. Taylor is Editor-in-Chief of the International Journal of Advertising and is a regular contributor to Forbes.com. His research interests include advertising effectiveness, global marketing and advertising, Super Bowl advertising, and marketing and public policy issues, as well as advertising ethics. He has published in numerous journals and has won the Ivan Preston Award for Outstanding Contribution to Research from the American Academy of Advertising and the Flemming Hansen Award for Outstanding Contribution to the Advertising Field from the European Academy of Advertising.
12 Ebooks by Charles R. Taylor
Stacy Grau & Charles R. Taylor: Current Research on Gender Issues in Advertising
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyp …
EPUB
English
DRM
€51.50
Stacy Grau & Charles R. Taylor: Current Research on Gender Issues in Advertising
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyp …
PDF
English
DRM
€51.34
Marko Sarstedt & Manfred Schwaiger: Measurement and Research Methods in International Marketing
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has lo …
PDF
English
DRM
€113.22
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in whic …
PDF
English
DRM
€119.99
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in whic …
EPUB
English
DRM
€119.99
Yung Kyun Choi & Charles R. Taylor: Leveraged Marketing Communications
This comprehensive book features recent works on leveraged marketing communications (LMC)-an intentional pairing of a brand to benefit from the associations the target audience has with the object. L …
PDF
English
DRM
€51.20
Yung Kyun Choi & Charles R. Taylor: Leveraged Marketing Communications
This comprehensive book features recent works on leveraged marketing communications (LMC)-an intentional pairing of a brand to benefit from the associations the target audience has with the object. L …
EPUB
English
DRM
€50.81
Charles S. Gulas & Charles R. Taylor: Humor in Advertising
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ad …
PDF
English
DRM
€51.34
Charles S. Gulas & Charles R. Taylor: Humor in Advertising
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ad …
EPUB
English
DRM
€51.54
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in whic …
EPUB
English
DRM
€119.99
Shu-Chuan Chu & Juran Kim: Electronic Word of Mouth as a Promotional Technique
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thou …
EPUB
English
DRM
€50.05
Shu-Chuan Chu & Juran Kim: Electronic Word of Mouth as a Promotional Technique
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thou …
PDF
English
DRM
€50.14
