Are you planning to take your business to Europe but don’t know where to start?
Have you hired in Europe or established a distributor but are still not generating the revenue you expect?
Are your products available in Europe but you’re not meeting your sales target?
Whatever stage you are at in the European market, this book will help you recognise and understand where things might go wrong and learn how you can put your business on the right track. With a proven 4-step methodology, this book helps small businesses fast-track their sales in Europe and reach that first million euros in sales.
The methodology outlined is based on 7 mission-critical pillars that every business needs to consider when entering the European market. The last chapter of the book wraps these up in a powerful 4-step process to follow to maximise sales and de-risk every step. This book will also show you how to scale beyond the magic million. Christelle shares real-life examples and stories, making The 4 Steps to Generate Your First Million Euros in Sales lively and easy to read. It is also full of templates, tools and illustrations, making it a ready-to-use tool that can accompany your business on your export journey to Europe.
Table of Content
Introduction v
1. Product 1
Focus, protect, comply, and position your product
2. Customers 35
The key to your success in Europe
3. Country 71
Insider’s tips for doing business in the European market
4. Sales channels 83
Getting your product to your end-users
5. Marketing 101
Remember, it’s all about sales!
6. Team 117
The people who will take you to success
7. Dashboards 149
For high-performance European sales teams
8. The 4 steps to get to your first million euros in sales 173
The Exportia Method
Conclusion 243
Appendix A: Country profiles 247
Appendix B: Useful travel companies 257
About the author
After gaining corporate experience in sales in Europe, Christelle founded Exportia to help innovative Australian small businesses grow their sales in the very diverse European market. After 13 years of taking Australian small businesses from a range of sectors to Europe – from advanced manufacturing,
electronics, medical devices and biotechnologies to green technologies and machinery – she developed a proven methodology based on her track record to take businesses to their first million euros in sales. Christelle is a second-time author and a regular public speaker. Her first book, Ready, Tech, Go!:
The Definitive Guide to Exporting Australian Technology to Europe, was an Amazon bestseller. Between her very frequent travel back and forth between Australia and Europe, Christelle enjoys her family life by the beach in Sydney.
More ebooks from the same author(s) / Editor
3,104 Ebooks in this category
