Ebook > Social Sciences > Economy > Christian Bachem & Oliver Merx: Multichannel-Marketing-Handbuch (PDF)

Christian Bachem & Oliver Merx
Multichannel-Marketing-Handbuch [PDF ebook]

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Cover of Christian Bachem & Oliver Merx: Multichannel-Marketing-Handbuch (PDF)

Multichannel steht für die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.ä. Der gleiche Content wird so in verschiedenen Lebenssituationen gleichermaßen erreichbar gemacht: In Autos werden mobile Dienste verfügbar sein. Zuhause können die gleichen Dienste über das Internet abgerufen werden. Genutzt werden Multichannel-Strategien von Medienunternehmen wie Rundfunk- und Fernsehsendern, Verlagen sowie von Handels- und Reiseunternehmen, also quer über alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte dar, darüber hinaus gibt es Einblick in die Strategien von Unternehmen, die Multichannel-Strategien umsetzen wollen. In diesem Werk werden unterschiedliche Aspekte des Themas sowohl thematisch gegliedert (Strategie, Projekte, Technik, Content etc.) als auch von den verschiedensten Spezialisten führender Unternehmen praxisgerecht dargestellt.

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Language German ● Format PDF ● ISBN 9783642187490 ● Editor Christian Bachem & Oliver Merx ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6322106 ● Copy protection Adobe DRM

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