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Christian Schulz 
Vorsicht Falle! [PDF ebook] 
Bedeutung des Issues Managements im Rahmen der Finanzkommunikation

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Studienarbeit aus dem Jahr 2012 im Fachbereich BWL – Investition und Finanzierung, Note: 3, 0, Johannes Gutenberg-Universität Mainz (Institut für Publizistik), Veranstaltung: Investor Relations/ Finanzkommunikation, Sprache: Deutsch, Abstract: Diese Arbeit zeigt den engen Zusammenhang zwischen der Kommunikation zu den Investoren und der Krisenkommunikation auf. Auch wenn ein Issue nicht gleichbedeutend mit einer Krise ist, ist das Kernziel des Issues Managements und der Krisenkommunikation das Gleiche: Schutz der Reputation eines Unternehmens. Diese Arbeit zeigt, wie man das Issues Management im Rahmen der Finanzkommunikation sinnvoll integrieren kann.

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Language German ● Format PDF ● ISBN 9783656254935 ● File size 22.7 MB ● Publisher GRIN Verlag ● City München ● Country DE ● Published 2012 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 3949431 ● Copy protection without

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