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Claudia Welz-Spiegel
Kundenorientierte Angebotsentwicklung im Gesundheitswesen [PDF ebook]
Mit der adaptierten QFD-Methode und Risikomanagement die Marktposition stärken

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Cover of Claudia Welz-Spiegel: Kundenorientierte Angebotsentwicklung im Gesundheitswesen (PDF)

Das Leistungsangebot von Einrichtungen des Gesundheitswesens muss zielführend entwickelt werden. Zielsetzung dieses Leitfadens ist die bestmögliche methodische Entwicklung und Positionierung von Leistungen am Markt. Der Fokus liegt dabei auf dem speziell entwickelten Ansatz des ‘Adaptierten Quality Function Deployment’ (QFD), der die Anforderungen der Leistungsempfänger frühzeitig einbezieht. Zudem werden die besonderen Risiken der Kundengruppen im Gesundheits-und Sozialbereich methodisch beleuchtet und systematisch in den Entwicklungsprozess einbezogen. Kompakte Anleitungen machen diesen Leitfaden zu einem hilfreichen Werkzeug für Projektleiter im Gesundheitswesen.

€32.99

About the author

Dr. Claudia Welz-Spiegel, MBA, Beraterin für Qualitätsentwicklungen im Gesundheitssektor, Qualitätsmanagemerin und Fachauditorin, freie Dozentin an der FH Frankfurt und der Fresenius Hochschule, Lizenztrainerin für Personalzertifizierungen.

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Language German ● Format PDF ● Pages 130 ● ISBN 9783170238275 ● File size 3.1 MB ● Publisher Kohlhammer ● City Stuttgart ● Country DE ● Published 2013 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 3290868 ● Copy protection Social DRM

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