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Claus Rautenstrauch & Ralph Seelmann-Eggebert
Moving into Mass Customization [PDF ebook]
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Cover of Claus Rautenstrauch & Ralph Seelmann-Eggebert: Moving into Mass Customization (PDF)

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

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Language English ● Format PDF ● ISBN 9783642561924 ● Editor Claus Rautenstrauch & Ralph Seelmann-Eggebert ● Publisher Springer Berlin Heidelberg ● Published 2012 ● Downloadable 3 times ● Currency EUR ● ID 6326892 ● Copy protection Adobe DRM

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