Catalog > Social Sciences > Economy > Dan White: Smart Advertising Book (ePUB)

Dan White
Smart Advertising Book [EPUB ebook]

Support

Cover of Dan White: Smart Advertising Book (ePUB)

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.

€9.01

Buy this ebook and get 1 more FREE!

Format EPUB ● Pages 160 ● ISBN 9781915951199 ● Publisher Distributed by eBookpartnership ● Published 2024 ● Downloadable 3 times ● Currency EUR ● ID 9449287 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

258,303 Ebooks in this category

Cover of Shigeo Shingo: The Sayings of Shigeo Shingo

Shigeo Shingo: The Sayings of Shigeo Shingo

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this soft cover book, Dr. Shingo describes his approach to manufacturin …

Cover of M. Ravallion: Poverty Comparisons

M. Ravallion: Poverty Comparisons

Poverty comparisons – such as whether poverty has increased, or where it is greatest, are typically clouded in conceptual and methodological uncertainties. How should individual well-being be assesse …

Cover of Jim Kokocki: Secrets to Becoming an Effective Public Speaker: A Common Sense Guide to Effective Public Speaking

Jim Kokocki: Secrets to Becoming an Effective Public Speaker: A Common Sense Guide to Effective Public Speaking

Cover of Jane Riddiford: Learning to Lead Together

Jane Riddiford: Learning to Lead Together

Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the cha …

Cover of Susan Westcott Alessandri: Visual Identity

Susan Westcott Alessandri: Visual Identity

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strate …

Cover of Ayodele Oshunremi: The Leader’s Diet

Ayodele Oshunremi: The Leader’s Diet

Having managed and lead various teams at various levels within the third sector over eight years, I have realised what it takes to lead teams, execute plans and strategies to achieve expected results …

Cover of Steven Swientozielskyj: Business Partnering

Steven Swientozielskyj: Business Partnering

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, …

Cover of Joan Robinson: Freedom and Necessity

Joan Robinson: Freedom and Necessity

Originally published in 1970, this book examines the origins of social organizations, the development of Robinson Crusoe economies and the conception of property or rightful ownership, as well as the …

Cover of Steven Fawkes: Outsourcing Energy Management

Steven Fawkes: Outsourcing Energy Management

This book describes energy management outsourcing as a way of addressing the current energy challenges facing all organizations, namely high and volatile energy prices, the need to mitigate climate c …

Cover of James Mill: Selected Economic Writings

James Mill: Selected Economic Writings

James Mill was the consummate utilitarian economist and theorist: his numerous intellectual interests and practical pursuits shatter the net boundaries of modern specialist scholarship in social scie …