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Daniel Michelis
Der vernetzte Konsument [PDF ebook]
Grundlagen des Marketing im Zeitalter partizipativer Unternehmensfuhrung

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Daniel Michelis führt in die Grundlagen des Marketing ein und verknüpft die klassischen Ansätze mit den Entwicklungen im Bereich digitaler Informations- und Kommunikationstechnologien. Der Ausgangspunkt ist das veränderte Zusammenspiel von Angebot und Nachfrage, das auf technologischen Entwicklungen, neuen Formen der Kommunikation und der zunehmenden Vernetzung von Konsumenten basiert. Der Autor beschreibt neue Strategien und Instrumente einer partizipativen Unternehmensführung, die klassische Ansätze ergänzen oder vollständig ablösen, um Konsumenten als eigenständige Akteure zu integrieren.

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Language German ● Format PDF ● ISBN 9783834936875 ● Publisher Springer Fachmedien Wiesbaden ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 6391041 ● Copy protection Adobe DRM

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