David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. Today, global brands and organizations from Pay Pal to Lululemon use valuegraphics to understand how groups of people make decisions-about anything, anywhere on Earth-and activate their target audiences eight times more powerfully than ever before. Learn more at Valuegraphics.com.
4 Ebooks by David Allison
David Allison: Death of Demographics
Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands …
EPUB
English
DRM
€12.75
David B. Allison: Controversial Monuments and Memorials
The impetus for the first edition was violent actions—the white supremacist rally in Charlottesville, Virginia in 2017, which was touched off by discussions about removing a statue to Robert E. Lee …
EPUB
English
DRM
€46.06
David Allison: Engaging Communities in Museums
Engaging Communities in Museums is designed for museum professionals who are hungry for information about how to design experiences in partnership with their communities. Providing an overview of the …
EPUB
English
DRM
€28.29
David Allison: Engaging Communities in Museums
Engaging Communities in Museums is designed for museum professionals who are hungry for information about how to design experiences in partnership with their communities. Providing an overview of the …
PDF
English
DRM
€28.24
