*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*
Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.
This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts.
Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications.
Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland.
Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA.
David Crockett is Professor of Marketing at the University of Illinois Chicago, USA.
Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.
Table of Content
Part One: Consumer Identity Work
Chapter One: Identity and Consumption – Joonas Rokka and Sofia Ulver
Chapter Two: Family and Collective Identity – Amber M. Epp and Tandy Chalmers Thomas
Chapter Three: The Emotional and Affective Dimensions of Consumer Culture – Anil Isisag, Alev Pinar Kuruoglu and Domen Bajde
Chapter Four: Critical Reflections on Consumer Identity – David Crockett and Michelle F. Weinberger
Part Two: Marketplace Cultures
Chapter Five: Marketplace Cultures – Bernard Cova, Avi Shankar and Jack Coffin
Chapter Six: Social Distinction and the Practice of Taste – Zeynep Arsel and Jonathan Bean
Chapter Seven: Religion, Spirituality, and Consumption – Diego Rinallo and Jannsen Santana
Chapter Eight: Glocalization of Marketplace Cultures – Gokcen Coskuner-Balli and Burçak Ertimur
Part Three: The Socio-historic Patterning of Consumption
Chapter Nine: Social Class – Paul Henry and Olga Kravets
Chapter Ten: Gender(s), Consumption, and Markets – Luca M. Visconti, Pauline Maclaran and Shona Bettany
Chapter Eleven: Race and Ethnicity – Samantha N.N. Cross, Robert L. Harrison, Lisa Peñaloza, Rodrigo B. Castilhos and Kevin D. Thomas
Chapter Twelve: Global Mobilities – Zahra Sharifonnasabi, Marius K. Luedicke, Fleura Bardhi, and Ela Veresiu
Part Four: Mass-Mediated Ideologies and Consumers’ Interpretive Strategies
Chapter Thirteen: Market Mythmaking and Consumer Culture – Craig J. Thompson, Eric J. Arnould and Ela Veresiu
Chapter Fourteen: Rethinking Consumer Resistance – Hunter Jones and Alan Bradshaw
Chapter Fifteen: What are Audiences and Why do they Matter? – Eileen Fischer, Marie-Agnes Parmentier, Cristel Russell and Hope Schau
Chapter Sixteen: Consumer Movements – Johanna Golnhoffer and Henri Weijo
About the author
Craig J. Thompson is the Churchill Professor of Marketing at the University of Wisconsin-Madison. He has published in a wide range of marketing, consumer research, and sociological journals. He has co-authored the book The Phenomenology of Everyday Life and co-edited Sustainable Lifestyles and the Quest for Plenitude: Case Studies of the New Economy. Craig has served as an associate editor for the Journal of Consumer Research and the Journal of Consumer Culture. Craig is the current president of the Consumer Culture Theory Consortium. Craig was the Society for Marketing Advances 2014 Distinguished Marketing Scholar Award. In 2017, he was named an Association of Consumer Research Fellow.
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