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Dawn Iacobucci
Continuing to Broaden the Marketing Concept [PDF ebook]

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Cover of Dawn Iacobucci: Continuing to Broaden the Marketing Concept (PDF)

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varietie...

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Language English ● Format PDF ● ISBN 9781787548244 ● Editor Dawn Iacobucci ● Publisher Emerald Publishing Limited ● Published 2020 ● Downloadable 3 times ● Currency EUR ● ID 8129640 ● Copy protection Adobe DRM

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