Dr Adolphus Yee-Yin Wan is Assistant Professor at the Department of Business Administration at Hong Kong Shue Yan University, China, and Guest Professor in the Advanced College of Applied Anthropology of Jishou University, China. He received his DBA from the University of Newcastle, Australia, an MBA and BA from Chinese University of Hong Kong, and a Diploma in Chinese Trade and Investment from Beijing University, China. He is an expert in relationship marketing, and has over 20 years of bank marketing experience. His research interests are marketing, Chinese marketing, Chinese consumer behavior, strategic management and business policy.