Autor: Alison Kramer

SCOTT STRATTEN is the President of Un Marketing.com, a company that combines efforts in viral, social, and authentic marketing. He has guided companies such as Pepsi Co, Adobe, Red Cross, and Saks Fifth Avenue through the viral/social media and relationship marketing landscape. Scott was named one of the top five social media influencers in the world on Forbes.com. He has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company. He speaks globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing–and just plain old engaging conversation. SCOTT STRATTEN travels around the world sharing with audiences the „what not to do in business“ stories we all can“t get enough of. Lucky for Scott, there is never a shortage of material to draw from. He believes that 85 percent of people in the world are morons (not you, vif you buy this book).