Autor: Alon Ilan Alon

Under the label of "the socialist market economy with Chinese characteristics", the Chinese Government has made a firm commitment to economic reform, though still retaining tight political …

This pioneering book offers a unique constellation of essays focused on the important social and economic changes affecting educational institutions in China. It provides an in-depth examination of t …

As China’s markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategie …

The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple discipli …