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Andreas Friedrich 
Storytelling in Onlinewerbefilmen [EPUB ebook] 
Branchenübergreifende Analyse von Erfolgsfaktoren für den Einsatz von Storytelling in Onlinewerbefilmen unter dramaturgischen Aspekten

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Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL – Offline-Marketing und Online-Marketing, Note: 1, 3, Hochschule für Angewandte Wissenschaften Neu-Ulm; früher Fachhochschule Neu-Ulm (Informationsmanagement), Sprache: Deutsch, Abstract: Die Arbeit beschäftigt sich mit der Frage welche Faktoren beim Einsatz von Storytelling in Onlinewerbefilmen erfolgsentscheidend sind. Dabei wurden, neben der Auseinandersetzung mit der Theorie von Geschichten, Informationsverabeitung und Einsatzbereiche von Storytelling, vier erfolgreiche Werbefilme (KONY 2012, Adidas ‚The Return‘, Budweiser ‚Brotherhood‘, Get Up! ‚It’s time‘) aus unterschiedlichen Branchen analysiert und verglichen.
Am Ende erfolgt eine kurze kritische Auseinandersetzung mit dem Einsatz von narrativen Elementen in der Massenkommunikation.

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Sprache Deutsch ● Format EPUB ● Seiten 122 ● ISBN 9783656470960 ● Dateigröße 1.5 MB ● Verlag GRIN Verlag ● Ort München ● Land DE ● Erscheinungsjahr 2013 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 3974085 ● Kopierschutz ohne

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