Flexible packaging: the fastest growing packaging market in the world is the subject of the new book by Instituto de Embalagens
In Brazil, the performance of the flexible packaging industry also continues to expand. In 2021, gross sales reached BRL 43.6 billion, according to a Maxiquim study carried out for ABIEF (Brazilian Association of the Flexible Plastic Packaging Industry). The result represents growth of more than 55% in relation to the previous year.
The food industry remains the main market for flexible plastic packaging in Brazil (42% share) and globally (75.5%) in 2021. The fastest-growing end-use markets include meat, fish and poultry, and frozen foods, with an average annual growth rate of 5.9% globally.
Flexibility, as the name implies, is one of the great differentials of flexible packaging that is present in various categories of consumer products, addressing convenience, practicality, safety, and environmental, economic, and social sustainability. The growth of stand-up pouches around the world and in Brazil is notable, adding lids and accessories, and gaining market share in new segments. ‚Innovation brings an avenue of opportunities to develop better flexible packaging for a better world‘, highlights Assunta Napolitano Camilo, director of the Packaging Institute.
Sustainability – The Smithers study also points out that revisiting various stages of the packaging journey, from design to recycling, will be important for the circularity of plastic and will also be one of the subjects addressed in the new bilingual book on Flexible Packaging by the Instituto de Embalagens.
In Western Europe, there is increasing pressure to replace difficult-to-recycle plastics in many important applications. This is already driving the evolution of flexible paper packaging and, in particular, structures that can provide adequate barrier protection. Alternatives under development within plastics include:
• Use of more recycled plastic content without compromising material performance;
• Improve the recyclability of current packaging options with more mono-material constructions;
• Identification of suitable markets for flexible biopolymers.
An emerging trend in the post-Covid world has been the use of refill packs for household and personal care products. This has unlocked new potential for flexible plastic refill packaging that minimizes size and weight in transit.
The new bilingual book on Flexible Packaging brings updated content, covering, market information, trends, design, innovations, processes, equipment, and sustainability.
Inhaltsverzeichnis
The third edition of the book Embalagens Flexíveis is one of the important projects of the Instituto de Embalagens in 2022. The new work – the 11th of the Better Packaging Better World collection and the 23rd book of the Instituto de Embalagens – will be launched internationally, in October, in Germany, during K, the world’s largest plastic fair.
The launch of the publication is in line with the growth of the global flexible packaging market. Demand for flexible packaging (paper, aluminum, and plastics) will reach a total of $294.1 billion in 2026, according to a new report from Smithers.
Über den Autor
The Instituto de Embalagens is an institution dedicated to Packaging Teaching and Research, founded in 2005, and has become a center that generates content on the packaging, in an impartial and unbiased way.
Its major contribution has been building bridges between the various players in the packaging universe, from basic industries to children, who are now so concerned about the planet. From manufacturers of raw materials, equipment, converters or transformers, and brand owners, to recycling cooperatives. Always bringing those seeking information closer to those who have it.
During this period, IE had the support of more than 180 companies, 50 institutional supporters, national and international media, and hundreds of executives, who were with us as speakers and as many other teachers, as instructors. Many have shared knowledge through articles and chapters for our 22 books and for the environmental education booklet.
The legacy built was always impartial and unbiased, which brought, in the various awards and recognition, most importantly, the trust of more than 15, 000 professionals who sought us for retraining. With the participation of almost all packaging companies and brand owners in Brazil and, for some time now, also from abroad.
Among its initiatives, IE promotes courses and workshops on the packaging, international trade fair panels, and the Fórum Embalagem & Sustentabilidade / Packaging & Sustainability Forum, recognized as the most important space for serious discussion on the topic.
Since 2020, IE has also responded digitally, with courses transmitted from a distance, seeking to stay close and interactive through live broadcasts and hybrid moments (face-to-face and virtual). In addition to the production of e-books and, this year of audiobooks, to involve more professionals in the universe of packaging.
We want to continue as the center of knowledge on packaging in Brazil and for this, we have invited more and more professionals to be with us, in these very relevant discussions and initiatives, with the same purpose of doing what is right, what is true, so we will have more and more:
Better Packaging Better World.
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