Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: – Uniquely covers both marketing and branding of a destination from a sustainability perspective; – Considers the role of emotions and experiences when advertising a destination; – Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
Azizul (Tourism Consultants Network, Tourism Society, London, UK.) Hassan & Professor Juan Ignacio (University of Jaen, Spain) Pulido-Fernandez
Sustainable Destination Branding and Marketing : Strategies for Tourism Development [PDF ebook]
Strategies for Tourism Development
Sustainable Destination Branding and Marketing : Strategies for Tourism Development [PDF ebook]
Strategies for Tourism Development
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Sprache Englisch ● Format PDF ● ISBN 9781786394293 ● Herausgeber Azizul (Tourism Consultants Network, Tourism Society, London, UK.) Hassan & Professor Juan Ignacio (University of Jaen, Spain) Pulido-Fernandez ● Verlag CABI ● Erscheinungsjahr 2019 ● herunterladbar 6 mal ● Währung EUR ● ID 8129488 ● Kopierschutz Adobe DRM
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