Autor: Barbara Neuhofer

Professor (FH) Mag. Christian Maurer is Programme Director for the Master programmes „Tourism & Leisure Management“ and „Marketing & Sales“ at the IMC University of Applied Sciences in Krems, Austria. His areas of lecturing and research are Digital Marketing, E-Tourism, Marketing and Communication Mangement, Strategic Marketing Planning. Christian Maurer studied German Philology and Communication Sciences at the University of Vienna. From 1995-1998 he was Lecturer at the University of Hull in GB, where he also achieved a post-graduate diploma in „Applied Language and New Technologies“. From 2000 to 2004 Christian Maurer worked for the Austrian National Tourist Office (ANTO) in Vienna. In the position of Head of Information Management he was responsible for strategic planning and e-marketing, the ANTO“s internet portal, and the holiday service center austria.info. Christian Maurer has published several research papers, led international research projects and has held many presentations at international conferences. He is co-founder of the International Student Conference in Tourism Research (ISCONTOUR).