Ben Lorica & Roger Magoulas 
Virtual Worlds: A Business Guide [PDF ebook] 
A Business Guide

What’s the real business opportunity in Second Life and other virtual worlds? What trends and innovations point the way to success? Why have some high-profile virtual worlds flopped? You’ll find answers in this report.Topics Include:An in-depth look at Second Life: usage & engagement data, economic activity, goverance & intellectual property, hot buttons (griefing, cyber sex), demographics, popular sites Virtual Worlds, the Next Generation: what children’s engagement in virtual worlds tells us about the future of the medium.The best of both worlds: fascinating new applications that combine data from real and virtual worlds to give us a better reality Virtual Worlds: A Business Guide examines the major players in the space, assesses what businesses are doing now, and lays out success strategies for doing business in virtual worlds.