Bernd Gunter & Sabrina Helm 
Kundenwert [PDF ebook] 
Grundlagen – Innovative Konzepte – Praktische Umsetzungen

Jean-Paul Fitoussi needs no introduction as one of the world“s foremost Macroeconomists of his generation. This celebration of his work includes contributions from Nobel Prize – winning economists R …

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on manag …

Neo-Industrial Organising explores an emerging area of importance in management and organisation studies, namely the trend towards a projectization of the economy as a whole and the inter- and intra- …

The Economic Geography of the Tourist Industry bridges the gap between tourism research and economic geography by bringing together leading academics in geography, planning and tourism. The authors e …

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of gr …

This book, written by a multinational team of experts, explores the changing face of central banking in Eastern Europe in the light of modern macroeconomic thinking, providing important and novel ins …

Consumer Services have been viewed as parasitic activities, dependent on other sectors of the economy for their viability and vitality. Yet local economic policy is now looking towards consumer servi …

Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues di …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Gandhi“s economic theories were a part of his vision of self-government, which meant not just freedom from colonial rule but the achievement of self-reliance and self-respect by the villagers of Ind …