Your no-nonsense guide to getting a job in social media
Looking to snag a social media position? This fun and practicalguide shows you how to stand out from the competition and land yourdream job in social media. Inside, you’ll find expert andeasy-to-follow guidance on where you should look for a job insocial media, how to research companies to target, the social mediasites where you should be active, and much more. Plus, you’ll getresume and cover letter writing tips, answers to tricky interviewto woo potential employers, and advice on creating a valuablesocial media position within your current company. You will alsobenefit from sample resumes, resume templates, and videos availableto download and view online.
From SEO specialists to online community managers, social mediapositions are the latest buzz in the job market. As businesses havecome to value the competitive edge that a strong social mediapresence can offer, these jobs have quickly evolved fromshort-term, peripheral positions to highly sought-after careers.With the help of Getting a Social Media Job For Dummies, jobcandidates in the social media sphere can hone their skillsets andstand head-and-shoulders above the crowd to not only land aninterview, but to score a job in this exciting field.
* Position yourself wisely in a crowded and rapidly growingfield
* Be active on key social sites
* Write a winning resume that gets your foot in the door
* Create a social media position in any company
Packed with expert, authoritative information–and with adash of humor thrown in for fun–Getting a Social Media Job For Dummies is your go-to handbook for landing a social mediaposition.
Inhaltsverzeichnis
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 3
Part I: So You Want to Work in Social Media 5
Chapter 1: The Big Picture of Social Media Jobs 7
Chapter 2: Seeing Yourself in a Social Media Job 21
Chapter 3: Key Social Media Concepts You Should Know 33
Part II: Getting Your Social Media Education 47
Chapter 4: Roles in Social Media Revealed 49
Chapter 5: Foundations of Social Media Education 63
Chapter 6: Making Your Own Way 83
Chapter 7: Knowing Your Social Media Tools 91
Part III: Finding Your Fit with the Right Organization 105
Chapter 8: Life as a Social Media Consultant 107
Chapter 9: Working as an In?]House Social Media Specialist 127
Chapter 10: Living on the Edge with a Start?]Up 137
Chapter 11: Starting Your Own Social Media Company 153
Part IV: Becoming a Top Social Media Pro 169
Chapter 12: Building Your Network and Your Brand 177
Chapter 13: Creating a Winning Résumé 217
Chapter 14: Preparing to Nail Your Interview 231
Chapter 15: Becoming a Star Employee 253
Part V: Your Day?]to?]Day Social Media Responsibilities 261
Chapter 16: Creating Reasonable Expectations 263
Chapter 17: Getting Ahead 279
Chapter 18: Getting a Job Even if You Have One 293
Part VI: The Part of Tens 311
Chapter 19: Ten Social Media Best Practices 313
Chapter 20: Avoiding Ten Common Social Media Job Mistakes 319
Chapter 21: Ten Ways to Stand Out from the Crowd 325
Chapter 22: Top Ten Social Media Resources 331
Glossary 335
Index 341
Über den Autor
Brooks Brizfounded Brizness Consulting, LLC, and has helped hundreds of tech start-ups build their sales and attract talent through marketing strategy, social media planning, sales consulting, web optimization, and more. David Rose is vice president of recruiting with YELLOW DOG Recruiting. He has placed thousands of people into new jobs.
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