Autor: Cambridge, MA, USA) Moore Christopher (Massachusetts Institute of Technology

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from ma …

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from ma …

Retailing is one of the biggest and most important sectors in today“s economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The P …

Retailing is one of the biggest and most important sectors in today“s economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The P …