Wirtschaft

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a soli …

Historians of economic thought traditionally summarize, critique, and trace the development of existing theory. History of thought literature provides information about the authors, chronology, and r …

For two decades thinking on economic policy has been dominated by the idea of economic liberalization in general and financial deregulation in particular. This field has become both extensive and con …

First Published in 1988. More than ever before, the economics profession is divided among three competing schools of thought. Especially in labor economics, neoclassical, institutional, and radical p …

The notion of property in work has deep historical roots in the common law tradition, but is yet to receive the attention it deserves. In this timely and thought-provoking book, Wanjiru Njoya contras …

New Tools, Old Tasks explores how Integrated Operations (IO) will influence the safety of offshore drilling operations. The book is based on several years of practical experience combined with a rese …

Originally published in 1985 and contributed to by internationally renowned economists, this volume discusses theoretical issues and country-specific experiences to review the underlying causes of th …

The role of gold in the world“s exchange system has been hotly contested by leading economists. This work collects the most important arguments in favour of gold, including such works as David Ricar …

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and …

The Internet is arguably the most powerful business tool in the history of mankind. You can use it to make money, save money and create new revenue streams quickly and easily, often with no start-up …