Werbung, Marketing

This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life …

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sale …

The Mary Kay Way: Timeless Principles from America’s Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You …

‚This book gives every sales professional, in any market, astep-by-step process to make more sales, faster and easier thanever before. Worth its weight in gold!‘ –Brian Tracy, President, Brian Tracy …

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public rel …

The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-sec …

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of infor …

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market–anywhere. Government contract tracking firm Onvia estimates that governmen …

As India’s middle class grows and disposable incomes rise, ‚modern‘ retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolutio …

The Persuasion Code Capture, convince, and close–scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt th …