Werbung, Marketing

The collected wisdom of some of the world’s most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of ‚thinkers‘ – those who have set t …

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha’s intelligence vividly illuminates the intersection of culture and commerce in New India. …

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today’s Customer-Driven World is the definitive guide to the new reality of s …

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sa …

Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains. Because new ideas are actually a new reaction between existing ideas. Thi …

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Coveri …

The definitive reference book with real-world solutions you won’t find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the dev …

What if you could focus your small business advertising efforts on the things that are proven to work?  Many small business owners are frustrated with their marketing efforts because 80% of thei …

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bo …

In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This custo …