Werbung, Marketing

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sa …

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about th …

Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entr …

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to …

A single well-written book can:

• Increase your brand & business visibility.
• Reach a worldwide audience 24 hours a day, 7 days a week, 365 days a year!
• Break the ice and al …

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and …

Understand and market to the newest wave of millennials Whether you’re a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an ent …

The Relationship Laws that Drive Success There are powerful but invisible laws that determine whether your relationships –with your clients, colleagues, and friends–will thrive or wither. These rel …

Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly positive workplace culture. Based on the tools and pri …

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a ‚Who cares?‘ and a ‚ …