Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ‚must-read‘ book.
The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sa...
Über den Autor
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be...
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Sprache Englisch ● Format EPUB ● ISBN 9788119090907 ● Dateigröße 0.3 MB ● Verlag Sanage Publishing House ● Erscheinungsjahr 2022 ● herunterladbar 24 Monate ● Währung EUR ● ID 8901469 ● Kopierschutz Adobe DRM
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