Colin Barrow 
Starting and Running a Business All-in-One For Dummies, 3rd UK Edition [PDF ebook] 

Introduction 1
Book 1: Laying the Groundwork 5
Chapter 1: Preparing for Business 7
Chapter 2: Structuring Your Business 19
Chapter 3: Can You Do the Business? 43
Chapter 4: Preparing the Business Plan 55
Chapter 5: Establishing Your Starting Position 73
Chapter 6: Researching Your Customers and Competitors 85
Book 2: Sorting Out Your Finances 119
Chapter 1: Finding the Money 121
Chapter 2: Seeking (Nearly!) Free Money 143
Chapter 3: Keeping Track of Finances 161
Chapter 4: Budgeting for Beginners 181
Book 3: Finding and Managing Staff 193
Chapter 1: Staying on the Right Side of the Law 195
Chapter 2: Finding Person Friday – Advertising and Interviewing 207
Chapter 3: Employing People Successfully 229
Chapter 4: Disciplining and Dismissing Staff 245
Chapter 5: Inspiring Employees to Better Performance 259
Chapter 6: Coaching and Development 277
Chapter 7: Being an Expert at Performance Appraisal and Management 291
Book 4: Keeping on Top of the Books 307
Chapter 1: Recording the Financial Facts 309
Chapter 2: Managing Your Tax Position 325
Chapter 3: How Investors Read a Financial Report 337
Book 5: Marketing and Advertising Your Wares 355
Chapter 1: Taking a Closer Look at Customers 357
Chapter 2: Considering Your Business Mission, Vision and Objectives 371
Chapter 3: Marketing and Selling Your Wares 377
Chapter 4: Creating and Placing Ads 409
Chapter 5: Public Relations and Publicity 439
Chapter 6: Doing Business Online 457
Chapter 7: Social Media Engagement 483
Book 6: Growing and Improving Your Business 511
Chapter 1: Thinking Strategically 513
Chapter 2: Managing More than One Product 533
Chapter 3: Improving Performance 563
Chapter 4: Franchising for Growth 575
Chapter 5: Funding Expansion 583
Chapter 6: Becoming a Great Manager 607
Index 625

Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business and was head of the Enterprise Group at Cranfield School of Management for ten years. He was also a non-executive director of a high-tech venture capital fund and has served on government task forces.