Dale Dougherty 
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The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

A Druid looks at quality control for product and service industries, amplifying from his earlier book Right first time . Some highlights: Quality is a religion, with the same trappings and pitfalls a …

Finalist in the Business Management and Leadership Category of the International Book Awards 2021 —————————————————————————————————– …

Few software projects are completed on time, on budget, and to their original specifications. Focusing on what practitioners need to know about risk in the pursuit of delivering software projects, Ap …

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and soci …

Africa is endowed with commercially viable quantities of several minerals and metals, and, more than ever before, African countries wish to harness their mineral resources for their economic developm …

Mention the phrase ‚bottom line, ‚ and the immediate thought tends to focus on a company“s financial performance. Think again! There“s an equally important factor that carries tremendous impact on …

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teachin …