Become a Linked In power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like Linked In to sell, and most do not use it properly. The Ultimate Linked In Sales Guide is the go-to book and guide for utilizing Linked In to sell. It covers all aspects of social and digital selling, including building the ultimate Linked In profile, using the searching functions to find customers, sending effective Linked In messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right Linked In knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.
No matter what you are selling, Linked In can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth–the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate Linked In Sales Guide you will learn how to:
* Use the proven 4 Pillars of Social Selling Success to improve your existing Linked In activities or get started on a firm footing
* Create the Ultimate Linked In Profile, complete with a strong personal brand that could catapult you to industry leader status
* Generate leads using Linked In, then build and manage relationships with connected accounts to turn those leads into customers
* Utilize little-known Linked In ‚power tools‘ to grow your network, send effective messages, and write successful Linked In articles
* And so much more!
The Ultimate Linked In Sales Guide is a must read for anyone wishing to utilise Linked In to improve sales.
Inhaltsverzeichnis
Foreword xiii
About the Author xvii
Introduction xxiii
Part 1 About Linked In 1
Chapter 1 The History of Linked In 3
Chapter 2 Linked In Free versus Premium/Sales Navigator 7
Chapter 3 The Pillars of Linked In Success 13
Part 2 The Perfect Profile 19
Chapter 4 Creating a Fully Optimised Linked In Profile 21
Chapter 5 Your Digital Suit or Dress… 29
Chapter 6 Common Linked In Profile Mistakes 37
Chapter 7 Building the Ultimate Linked In Profile 43
Part 3 Growing Your Network 73
Chapter 8 Using Linked In Searches 75
Chapter 9 Growing Your Linked In Network 87
Chapter 10 Sending Personalised Connection Requests 97
Part 4 Messaging 107
Chapter 11 Linked In Messaging 109
Chapter 12 Linked In Message Templates 119
Chapter 13 Linked In Audio and Video Messages 127
Part 5 Content 155
Chapter 14 Sharing Content on Linked In 157
Chapter 15 Creating Content on Linked In 173
Chapter 16 Writing Articles on Linked In 221
Chapter 17 Creating Viral Content on Linked In 237
Part 6 Personal Branding 245
Chapter 18 Building an Industry-Leading Personal Brand 247
Chapter 19 Generating Leads from Linked In 259
Part 7 Sales Strategy 265
Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267
Chapter 21 Multi-Touch Selling 271
Chapter 22 Linked In Tools, Technology & Software 275
Chapter 23 Measuring Results on Linked In & Your SSI Score 281
Chapter 24 Linked In Sales Navigator Tips 285
Chapter 25 The Future of Social & Digital Selling 293
Chapter 26 The Prospecting Maze 299
Working with Daniel Disney 311
Acknowledgements 323
Index 329
Über den Autor
Daniel Disney is an international keynote speaker, Linked In & Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, Linked In’s most popular community for salespeople and sales leaders, with over 650, 000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through Linked In.
www.thedailysales.net
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