‚Implement the green strategies outlined in Dan Esty’s and Andrew
Winston’s bestseller Green to Gold‘
Hard-nosed business advice for gaining competitive advantage
through sustainability action in buildings and operations,
information technology, product design, sourcing, manufacturing,
logistics and transportation, marketing, accounting, and other key
business functions
Whether you are a climate change skeptic or an environmentalist,
sustainability issues cannot be ignored in today’s corporate
world. With rising energy and natural resource costs,
intensified regulations, investor pressures, and a growing demand
for environmentally friendly products, sustainability is no longer
an option–it’s a business imperative.
Unlike many green business books, the Playbook skips the
environmental ideology and deals exclusively with tools and
strategies that have been shown to cut costs, reduce risks, drive
revenues, and build brand identity.
* Builds on Dan Esty and Andrew Winston’s prizewinning
Green to Gold, which has become a business classic and a
staple of management training across the world.
* Shows in detail how each business function or department can
achieve an eco-advantage over the competition
* Offers frameworks, checklists, and action plans applicable to
any business-big or small, in manufacturing or services
The Green to Gold Business Playbook gives you the tools
to make green work-and work profitably-for your
business.
Inhaltsverzeichnis
Preface ix
Acknowledgments xi
Part One Introduction 1
1 Why Every Business Needs an Eco-Strategy 3
2 How to Use This Book 17
Part Two Gear Up: What Leaders Need to Know 21
3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23
4 Making the Internal Business Case for Going Greener 36
Part Three Analyze: Identify Your Eco-Risks and Opportunities 59
5 Spot the Eco-Issues that Could Impact Your Bottom Line 63
6 Assess and Measure Your Environmental Impacts 81
7 Benchmark Your Performance against Competitors and Best Practices 110
Part Four Strategize: How Each Business Function Can Benefit and Contribute 123
8 Office Activities 125
9 Buildings and Facilities 143
10 Information Technology 169
11 Product Design 190
12 Sourcing and Procurement 205
13 Manufacturing and Processing 221
14 Logistics and Transport 245
15 Marketing and Sales 268
16 Legal and Regulatory Affairs 287
17 Accounting and Finance 297
Part Five Mobilize: Execute and Engage 313
18 Create an Action Plan–and Execute 315
19 Build Your Climate Change Plan 328
20 Mobilize Employees and Build an Eco-Advantage Culture 340
21 Engaging Stakeholders 358
Part Six Optimize: Evaluate, Report, and Reassess 373
22 Communicate and Report Results 375
23 Celebrate Success and Promote Continuous Improvement 388
Notes 393
Index 429
Über den Autor
DANIEL C. ESTY is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (www.Esty EP.com), he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.
P. J. SIMMONS is Chairman of the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and ’next‘ practices in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars‘ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P.J. is a life member of the Council on Foreign Relations.
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