Autor: David C. Edelman

Mark Abraham is a senior partner at Boston Consulting Group and founder of the firm“s Personalization business. He and his team have accelerated the personalization efforts of more than a hundred iconic brands and built some of BCG“s largest ventures and AI platforms, including Fabriq by BCG, for personalization. David C. Edelman is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, he was chief marketing officer at Aetna. He has worked with dozens of companies on personalization, AI, and agile marketing at both BCG and Digitas.