Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
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Sprache Englisch ● Format PDF ● Seiten 392 ● ISBN 9780230344396 ● Verlag Macmillan Education UK ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 5201345 ● Kopierschutz Adobe DRM
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