David F. Birks & Naresh K. Malhotra 
Essentials of Marketing Research [PDF ebook] 

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of “imperialism“ or criticized for neglecting the insights obtained …

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …

Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information …

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private se …

This book offers a critical account of the historical evolution of mountaineering and its relation to the phenomenon of tourism, providing an overview of recent developments linked to the diversifica …

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO“s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous …

In 1791, Treasury Secretary Alexander Hamilton wrote that ’not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …