Autor: David Jobber

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the res …

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the res …

EBOOK: Principles and Practice of Marketing, 9e …

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in todays world deal with questions around sustainability, climate c …

The definitive text that connects sales theory to the practical implications of selling in today’s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-Fitz Hugh prov …