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David Oels & Ute Schneider
„Der ganze Verlag ist einfach eine Bonbonniere“ [EPUB ebook]
Ullstein in der ersten Halfte des 20. Jahrhunderts

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Cover von David Oels & Ute Schneider: „Der ganze Verlag ist einfach eine Bonbonniere“ (ePUB)

Nach großen Erfolgen im Pressegeschäft profilierte sich der Ullstein Verlag ab 1903 in strategisch geschickter Mehrfachverwertung seiner Produkte auch mit einem facettenreichen literarischen Unterhaltungsprogramm und populären Sachbüchern. Der Band betrachtet aus interdisziplinärer Perspektive die inhaltliche, programmatische und mediale Vielfalt des Verlags im Kontext kultureller, gesellschaftlicher und medialer Rahmenbedingungen der Zeit.

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Sprache Deutsch ● Format EPUB ● Seiten 440 ● ISBN 9783110389371 ● Herausgeber David Oels & Ute Schneider ● Verlag De Gruyter ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 6295540 ● Kopierschutz Adobe DRM

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