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Dieter Krimphove
Werberecht [PDF ebook]

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Cover von Dieter Krimphove: Werberecht (PDF)

Das Werberecht umfasst das Verbot irreführender, vergleichender, diskriminierender und aufdringlicher Werbung, regelt u. a. die vorverkaufliche Tätigkeit eines Vertreibers und greift somit in das gesamte Vertriebsgeschehen stark ein. Anhand zahlreicher Beispiele und Übersichten erläutert das Werk die komplexe Materie (und dabei auch neuartige Vertriebsformen). Tipps für Klausur und Praxis sowie Schaubilder erleichtern das Verständnis und den Umgang mit dem Werberecht in Studium und täglicher Praxis. Wichtige Entscheidungen zu den im Buch behandelten Themen, interaktive Fälle und ein Multiple-Choice-Test stehen auf der Verlagshomepage als Download zur Verfügung.

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Über den Autor

Prof. Dr. jur. Dieter Krimphove ist Inhaber des Lehrstuhls für Europäisches Wirtschaftsrecht an der wirtschaftswissenschaftlichen Fakultät der Universität Paderborn.

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Sprache Deutsch ● Format PDF ● Seiten 159 ● ISBN 9783170380837 ● Dateigröße 2.9 MB ● Verlag Kohlhammer Verlag ● Ort Stuttgart ● Land DE ● Erscheinungsjahr 2020 ● Ausgabe 2 ● herunterladbar 24 Monate ● Währung EUR ● ID 7701107 ● Kopierschutz Soziales DRM

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