Essay from the year 2019 in the subject Business economics – Miscellaneous, grade: A, Kenyatta University, language: English, abstract: This report is a focused strategic analysis of Burberry and M & S and the UK industry as a whole. The report focused on the economic environment of the two companies as a result of the ongoing Brexit politics and how withdrawal of UK from the EU could affect fashion industry. Based on an article that appeared in Yahoo News (2019) where the editor highlighted the cloud of Brexit surrounding UK fashion industry. The author highlighted the economic uncertainty facing various UK fashion industry stakeholders as Brexit discussions continue. The author also expressed concerns that a no-deal Brexit could have adverse economic effects on the industry and could even lead the industry to shrink. The Yahoo News article was essential for this study as it did not only highlight the contributions of the fashion industry but also provided an important insight into the British fashion industry and how specific firms i.e. Burberry and M & S could be impacted by Brexit.
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