Catalog > Sozialwissenschaft > Wirtschaft > Donald Wayne Hendon: Classic Failures in Product Marketing (ePUB)

Donald Wayne Hendon
Classic Failures in Product Marketing [EPUB ebook]

Support

Cover von Donald Wayne Hendon: Classic Failures in Product Marketing (ePUB)

Learn how to avoid the really stupid-and often funny-marketing mistakes made by so many companies. Reading about failures is a lot better than learning the hard way-through painful experience. This comprehensive book has 528 marketing failures in 64 categories made by companies in 42 nations: North America: US and Canada Latin America: Mexico, Brazil, Argentina, Chile, and Colombia South Pacific: Australia and New Zealand Europe: UK, Ireland, Russia, Germany, France, Italy, Belgium, Netherlands, Switzerland, Norway, Sweden, and Finland Asia: India, Japan, South Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei, and Philippines Africa and Middle East: South Africa, Kenya, Egypt, United Arab Emirates, Iran, and Iraq And even 2 island nations: Madagascar and Canary Islands

€10.85

Dieses Ebook kaufen – und ein weitere GRATIS erhalten!

Sprache Englisch ● Format EPUB ● ISBN 9780883918449 ● Verlag Frederick Fell Publishers, Inc. ● Erscheinungsjahr 2019 ● herunterladbar 3 mal ● Währung EUR ● ID 8203023 ● Kopierschutz Adobe DRM

erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

Donald Wayne Hendon

260.259 Ebooks in dieser Kategorie

Cover von Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

The first part of this book discusses institutions and mechanisms of algorithmic trading, market microstructure, high-frequency data and stylized facts, time and event aggregation, order book dynamic …

Cover von Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

With advances in technology and maritime transport, human use of the ocean now extends beyond the traditional activities of navigation and fishing. Emerging activities such as bioprospecting, deep se …

Cover von John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakehold …

Cover von Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Poverty is an unnecessary form of human degradation and badly conceived economics. Our thesis is that poverty can be reduced, if not eradicated, both locally and globally. But this will occur only if …

Cover von Ali Saif Al-Aufi & Mohammed Nasser Al-Suqri: Information Seeking Behavior and Technology Adoption: Theories and Trends

Ali Saif Al-Aufi & Mohammed Nasser Al-Suqri: Information Seeking Behavior and Technology Adoption: Theories and Trends

Santosh Kumar Biswal & Sabyasachi Dasgupta: Holistic Approaches to Brand Culture and Communication Across Industries

Cover von Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Many organizations today operate across boundaries – both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and internati …

Cover von Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

The updated sixth edition of International Human Resource Management is an authoritative resource that focuses on international human resource management (IHRM) within multinational enterprises (MNEs …

Cover von Mohamad Kassab & Phillip A. (The Pennsylvania State University, Malvern, USA) Laplante: Requirements Engineering for Software and Systems

Mohamad Kassab & Phillip A. (The Pennsylvania State University, Malvern, USA) Laplante: Requirements Engineering for Software and Systems

Solid requirements engineering has increasingly been recognized as the key to improved, on-time, and on-budget delivery of software and systems projects. New software tools are emerging that are empo …

Cover von Jonathan Coad: Reputation Matters

Jonathan Coad: Reputation Matters

The essential guide to protecting and managing the professional reputation of both yourself and your organization. In the volatile landscape of social media and viral news, professional reputations c …

nächste Seite >>>