Steve Jobs is considered to be the greatest entrepreneur of modern times. In a world where people consider themselves fortunate for getting even partial credit for changing one industry, Steve Jobs went on changing not one, but seven industries namely personal computers, desktop publishing, animation movies, computer retailing, music players, mobiles phones and tablet computing. He didn’t have any business management degree. He was a college drop out and a hippie. He considered himself as an artist and went on creating his two masterpieces, Pixar and Apple. This book takes a look at what made Steve Jobs one of the greatest business icons of all time and how he applied seven business mantras in his own way.
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Amarja Satish Nargunde is working as an Associate Professor in the department of Management Studies in Bharati Vidyapeeth (Deemed to be University), IMRDA, Sangli, Maharashtra, India. She has got fourteen years of teaching experiece. Her academic qualification is M.Com, M.B.A., M.J.(Master of Journalism). She received Ph D from Shivaji University, Kolhapur. She was selected for Group Study Exchange program by Rotary International to Kansas, USA. She has developed her own training program for “Soft Skills Development”. She writes articles for various newspapers. An article featuring her Ph D work was published in the Times of India in February 2013. She has also written a book titled “Motivation Theories and Teaching Profession in India”.
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