Autor: Edward Lebar

John Gerzema is Chief Insights Officer for Young &Rubicam Group. One of the earliest founders of account planning in American advertising agencies, John has designed brand strategiesfor clients for almost twenty–fi ve years, guiding campaignsto international strategic and creative recognition that resultedin The One Show Best of Show award, numerous EFFIE“s andseveral gold lions from The Cannes Advertising Festival. Prior tojoining Y & R, Gerzema oversaw the international network for Fallon, and founded offices in Tokyo, Singapore, Hong Kong, and Sâo Paulo. He holds a master“s degree in integratedmarketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University. Ed Lebar is CEO of Brand Asset Consulting Group. Edmanages Brand Asset Consulting around the world. He has helped grow Brand Asset Valuator into the largest brand model and databasein the world, which now includes input from over 500, 000 customerson 38, 000 brands across 48 countries through 250 studies. Before his career in marketing and advertising, Lebar was aprofessor of economics at CCNY and Finch College. He holds advanceddegrees in economics from NYU and the University of Denver, and a B.A. from Syracuse University.