Francesco Casarin & Matteo Giannasi 
Philosophy of Marketing [EPUB ebook] 
The New Realist Approach

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How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models.

Intensifying reference to reality will boost marketing resear...

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Format EPUB ● Seiten 280 ● ISBN 9781000454642 ● Verlag Taylor and Francis ● Erscheinungsjahr 2021 ● herunterladbar 3 mal ● Währung EUR ● ID 7919633 ● Kopierschutz Adobe DRM
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