Frank Buckler & Klaus-Peter Wiedmann 
Neuronale Netze im Marketing-Management [PDF ebook] 
Praxisorientierte Einfuhrung in modernes Data-Mining

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem ‚quaint.‘ The emergence of t …

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer“s beautifully illustrated and practical book, …

The book Extreme Environments: Unique Ecosystems – Amazing Microbes is an attempt to showcase the uniqueness of extremophiles, the largely unexplored group that has the abilities to function in hosti …

Part of the series Exploring Effective Leadership Practices through Popular Culture, Urick examines management theories related to mentorship and learning, transformational and transactional …

Management in the Age of Digital Business Complexity focuses on how the digital age is changing management and vastly speeding up complexity dynamics. The recent coevolution of technologies has dra …

Quality Function Deployment is an information system producing structured data for quality managers and practitioners. This is a practical guide to implementing such a system for readers assumed to …

This book provides a complete introduction to plumbing services. It explains the principles and provides practical examples of the planning, design, installation and maintenance of the plumbing techn …

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. ‚Age friendliness‘ means being inclusive towards older people as …

The book is a comprehensive treatment of the application of geotechnical engineering to site selection, site exploration, design, operation and closure of mine waste storage facilities.The level and …