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Frank Huber & Michaela Weis
Der Wert der Markenpersönlichkeit [PDF ebook]
Das Phanomen der strategischen Positionierung von Marken

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Sprache Deutsch ● Format PDF ● ISBN 9783663083627 ● Verlag Deutscher Universitatsverlag ● Erscheinungsjahr 2019 ● herunterladbar 3 mal ● Währung EUR ● ID 7281719 ● Kopierschutz Adobe DRM

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