Autor: Frederick G. Crane

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Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.




9 Ebooks von Frederick G. Crane

Frederick G. Crane: Marketing for Entrepreneurs
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provide …
EPUB
Englisch
DRM
€71.86
Marc H. Meyer & Frederick G. Crane: New Venture Creation
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a bu …
EPUB
Englisch
DRM
€124.99
Frederick G. Crane: Marketing for Entrepreneurs
<b>Marketing for Entrepreneurs, 2nd Edition</b> provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The …
PDF
Englisch
DRM
€61.44
Frederick G. (Northeastern University, USA) Crane & Marc H. (Northeastern University, USA) Meyer: New Venture Creation : An Innovator’s Guide to Entrepreneurship
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a bu …
PDF
Englisch
DRM
€103.19
Frederick G Crane & William Winston: Professional Services Marketing
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types–from CPAs …
EPUB
Englisch
DRM
€58.69
Frederick G Crane & William Winston: Professional Services Marketing
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types–from CPAs …
PDF
Englisch
DRM
€59.05
Frederick G. Crane: Marketing for Entrepreneurs
Marketing for Entrepreneurs  provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G …
PDF
Englisch
DRM
€87.99
Frederick G. Crane: Marketing for Entrepreneurs
Marketing for Entrepreneurs  provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G …
EPUB
Englisch
DRM
€87.99
Frederick G. (Northeastern University, USA) Crane: Marketing for Entrepreneurs : Concepts and Applications for New Ventures
Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Cran …
EPUB
Englisch
DRM
€72.04