Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts – on their bottom line. But there is another way of looking at the green agenda – as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical ‚how-to‘ guide contains everything you need to know about making your business green and increasing profits. Key features include: ‚ The Three Secrets of Green Business Success. ‚ Preparing To Go Green – change management, indicators, communication and marketing. ‚ Small Steps – the easy actions that will cut waste of materials, water and energy and save you money. ‚ Huge Leaps – the really big changes that will make your business truly green by changing your processes, products and business models. ‚ Hundreds of handy hints and tips. ‚ Checklists and a brainstorming tool Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
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