Autor: Gerard Hastings

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Kathryn joined the Institute for Social Marketing (formerly the Centre for Social Marketing at the University of Strathclyde) in 2001. She has extensive experience in designing literature searches and conducting evidence-based reviews on a variety of public health and social topics. Over the past few years she has co-authored systematic and other evidence-based reviews for a range of funders on the effects of food promotion to children; the impact of alcohol marketing on young people; initiatives to change attitudes, knowledge and behaviour; young people and smoking; and initiatives to encourage individuals to use the outdoor environment for physical activity.




15 Ebooks von Gerard Hastings

Gerard Hastings & Carol A. Bryant: The SAGE Handbook of Social Marketing
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major r …
EPUB
Englisch
DRM
€119.99
Gerard Hastings: Social Marketing
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Mo …
PDF
Englisch
DRM
€37.36
Noel Cameron & George Ellison: Childhood Obesity
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-t …
EPUB
DRM
€74.73
Gerard Hastings: Marketing Matrix
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of …
EPUB
Englisch
DRM
€70.61
Gerard Hastings: Marketing Matrix
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of …
PDF
Englisch
DRM
€70.45
Noel Cameron & George Ellison: Childhood Obesity
The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-t …
PDF
DRM
€89.38
Kathryn Angus & Carol Bryant: SAGE Handbook of Social Marketing
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major r …
PDF
Englisch
DRM
€116.10
Gerard Hastings: Hyperconsumption
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds w …
PDF
Englisch
DRM
€42.37
Gerard Hastings: Hyperconsumption
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds w …
EPUB
Englisch
DRM
€42.21
Pierre Arwidson & Karine Gallopel-Morvan: Marketing social
Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de campagnes de marketi …
EPUB
Französisch
DRM
€19.25
Pierre Arwidson & Karine Gallopel-Morvan: Marketing social
Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de campagnes de marketi …
PDF
Französisch
DRM
€19.21
Christine Domegan & Gerard Hastings: Social Marketing
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter …
EPUB
Englisch
DRM
€59.06
Christine Domegan & Gerard Hastings: Social Marketing
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter …
PDF
Englisch
DRM
€58.43
Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social
Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir le …
EPUB
Französisch
DRM
€19.33
Pierre Arwidson & Karine (coord.) Gallopel-Morvan: Marketing social
Cet ouvrage pratique et pedagogique, illustre par des exemples concrets de campagnes et de projets menes par Sante publique France, propose de presenter le marketing social et d’en faire decouvrir le …
PDF
Französisch
DRM
€19.21