Gino Cattani & Simone Ferriani 
Aesthetics and Style in Strategy [PDF ebook] 

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This book contains an Open Access chapter Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizationa...

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Sprache Englisch ● Format PDF ● ISBN 9781800432369 ● Herausgeber Gino Cattani & Simone Ferriani ● Verlag Emerald Publishing Limited ● Erscheinungsjahr 2020 ● herunterladbar 3 mal ● Währung EUR ● ID 7668790 ● Kopierschutz Adobe DRM
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