Guy Clapperton 
This is Social Media [PDF ebook] 
Tweet, Blog, Link and Post Your Way to Business Success

*UPDATED FOR 2011. Including new info on mobile devices, new
platforms and location based social networking.* Anyone in business can use social media to increase brand
awareness, customer loyalty and sales. This is Social Media
shows you how.

You might already be social networking on Facebook, or even
microblogging on Twitter. One thing’s for sure though; you’re too
busy to muck about on these sites all day, not really knowing how
to get any decent play out of them. You’re looking for
profitability, not gimmicks.

Many organizations, large and small, are using social media and
social networking to build robust communities of followers, stay
ahead of the competition and increase profits. Are you missing a
trick?



This is the definitive guide to using the whole spectrum of social
media in an efficient and measurable way in order to market your
business. It covers Twitter, Facebook, Linked In, Ecademy, Flickr,
You Tube, Bebo, My Space, Blogs, Podcasts, Mobile and much, much
more. Each site is assessed not as an end in itself but as means of
delivering a business result.

With simple, practical steps, real life examples and quick
definitions to explain the jargon, you’ll soon understand the world
of social media and have access to a range of social networking
tactics that will help you reach new customers and clients, as well
as get your existing ones to do more business with you.

Inhaltsverzeichnis

Preface v

Introduction: The backdrop to social networking xv

Chapter 1: One size won’t fi t all: Indentifying your business
needs xxviii

Chapter 2: Your business as the recipient of social media 18

Chapter 3: A who’s who of social media 34

Blogger 35

Delicious/Digg/Stumble Upon 41

Ecademy 46

Facebook 51

Flickr 56

Foursquare 58

Linked In 60

My Space 65

Picasa 65

Plaxo 67

Quora 69

Twitter 71

Wikipedia 77

You Tube 78

Chapter 4: Where will people fi nd you? How to get the most from
search engines 82

Chapter 5: The joy of text: Text only interaction 108

Chapter 6: Why don’t we do it on the road? Social networking
goes mobile 126

Chapter 7: Come together: Incorporating social networking into a
business plan 140

Chapter 8: Where is this going? 162

List of defi nitions in this book 171

Über den Autor

Guy Clapperton is a columnist and regular contributor to the small business and digital sections of most of the national press, as well as a consultant and media trainer.